Personalisation

Joom is highly personalized: it fits every customer's personal need. We analyze the behavior and preferences of each of our customers to adapt product displays based on his interests. It means that product ranking in search results might be different for different people.

Factors influence Product Ranking: 

• Merchant Performance ;
• Product price;
• Product rating; 
• GMV (Gross Merchandise Volume).

How to Get More Impressions

If you want customers to see your products more frequently, you should:

• Keep good Merchant Performance. Read the article Merchant Performance System for more details;
• Keep a competitive product price;
• Optimize product title, key words, image and description. Read the article What a Product Card Should Include? for more details.

Product Median Price, Rating, and GMV

Any given search generates results containing many completely identical products. So, to ease things up for our customers, we group these products and display only one of the results page. The one that gets chosen for display is the one with the best performance (take the price, rating, GMV into account). 

Product Median Price

Product Median Price is the average price customers see in:

1. Product card; 

2. Search results.

How is Product Median Price calculated?

Example №1

Total purchases: 7.

Now the platform will sort all the variant prices according to the number of purchases, ordering them from the lowest to the highest:

Based on this arrangement, the platform will decide that the median median price of the product is $7 because it is the price located in the middle.

Example №2

Total purchases: 8.

Now the platform will sort all the variant prices according to the number of purchases, ordering them from the lowest to the highest:

Based on this arrangement, the platform will decide that the median price of the product is $8: Joom chooses the higher of the two numbers located in the middle. 

👉 For more information about Promotions and Marketing, please refer to our ▶️Live Stream replay about Joom Promotional Activities.