Variants for a product must be created if it is differentiated, but the main body for all the differentiated variants must remain the same. Please be note that product with too many variations will negatively affect the customer experience in mobile app. Products with more than 300 variations will be rejected during moderation.
What a Product Variant Is
A product variant is the product with a varying characteristic, be it color, model, design, or other that the customer wants to buy. For example, a USB flash drive with a capacity of 128GB, a 1.5x2-meter blanket, a white medium-size t-shirt, a wavy curtain, etc.
Product variant applies to the following situation:
- Product have differnt size;
- Product have different color;
- Product have different patter or style;
- Product have different functionality, technical parameters etc..
Rules for Product Variants
- Product variants must have the same main body; for example, a table and chair or a computer and a mouse cannot be set as different variants of the same products.
- Each product variant must have its own unique SKU. Please note that if a merchant specifies the same SKU for different variants, Joom's system won't be able to distinguish between them and the product will be declined during the moderation, as a result.
- Color, size, and/or image must be used to differentiate product variants.
- The maximum number of symbols for a size attribute is twenty-five (25).
- All product variants must be displayed; for example, if a product comes in three colors, and the variants are set based on colors, such as black, white and red, it is prohibited to show only two of the colors in the product images.
Requirements for Product Variants
- The SKU must differ from variant to variant.
- One attribute for color and size must be specified for product variants; both fields cannot be left blank.
- If one product variant has a variant main image, other variants must also.
- If one product variant has a size, other variants must also.
- If product variants have the same size and color, the variant main images for them must differ. For example, if a product comes in four (4) variants with no size information specified and the same color indicates "As pictured," four different images for the four variants must be provided respectively.
Rules for Variant Color
- Color must be chosen from the list of currently accepted colors.
- Product variants with the color "As pictured" must be provided with links to their variant main images.
- If a link to the main image of a product variant is provided and the color attribute is unspecified, the system will automatically change the color to "As pictured."
Variant Main Images
Variant main images can help customers compare visually how product variants differ.
If variant main images are provided, when a customer clicks on "Color" on the product page, the product image will be automatically switched to the image of the product that the selected color corresponds to.
Examples of Setting Product Variants
If a product comes in two (2) colors (e.g. black and white), and each color corresponds to the two sizes, S and M, then this product is going to have four (4) variants.
|Variat 1||Variat 2||Variat 3||Variat 4|
Product variants cannot repeat. For example, merchants cannot set "M Black" for both Variation 3 and Variation 5.
Examples of Incorrect Product Variations
1. Variations in different colors are displayed in the product image, but the product itself comes only in variations of two (2) colors.
2. Using numbers or letters to mark variations instead of providing variant main images. This is going to affect customer experience negatively, as customers will have to remember how variations are marked and switch between product images to compare the variations.