Store Name Requirements – Joom Help Center for Merchants

Customers identify you and your products by the store name, therefore it's incredibly important.

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When naming a store, pay attention to Joom’s restrictions on store names.

⚠️ PLEASE NOTE: The platform’s team responsible for moderation has the right to close stores that violate store name rules.

Store Name Rules

Store names must be provided using Latin alphabet and corresponding system of numeration;
You cannot use names of famous cross-border platforms or words associated with these platforms to name a store, such as “Amazon,” “Ali,” “AliExpress,” etc.
You cannot use third-party brand names or words associated with other brands, unless authorized by the trademark owners.

Store Name Suggestions

Store name should include no more than three words;
If you sell branded products, you can bring the name of the brand to your store. Please don’t use trademarks that you don't own;
Marking a specialization of your store can help to attract the attention of the target audience, such as Joom Home, Joom Accessories, etc.

How to Name a Store?

Go to the "Stores" page in your Joom account;
Choose a store you want to edit;

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3. Click on the "Edit Store" button;
4. Fill in the store name (Title);
5. Don't forget to click on the "Save" button in the bottom of the page.

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You can name a store while creating a store as well. Please refer to the article "How to Open a Store？" for more details.

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How to Name a Store?

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