Store Name Requirements

Customers identify you and your products by the store name, therefore it's incredibly important.

When naming a store, pay attention to Joom’s restrictions on store names.

⚠️ PLEASE NOTE: The platform’s team responsible for moderation has the right to close stores that violate store name rules.

Store name requirements are the following:
Store name must be short and understandable, so the customers can easily identify the store; Store name should not exceed 50 characters; Store name must be unique on the platform; Store name must be provided using Latin alphabet and corresponding system of numeration; Store name cannot begin with a dot "." or a comma ","; It is prohibited to: - mention brand names or words associated with other brands, unless you get the authorization; - mention names of famous cross-border platforms or third-party brand names, such as Joom, Amazon, AliExpress, PayPal, eBay, Apple; - claim the store is authorized by mentioning the following words: Authorised, authorized, авторизованный; - claim the store is official by mentioning the following words: Official, официальный, Oficial, Offical; - mention the following words: Store, Superstore, Shop, магазин, Shopping, Shopper, Shoper; - mention the following words: Flagship, Brand.
Store name suggestions are the following:
Mentioning a specialization of your store can help attract the attention of the target audience. For example: DAGEZI Outdoor Sports, Bimoo Fishing Tackle, Jessup Beauty; Avoid store names that are difficult to read for the customers:
Bad example of a store name	Good example of a store name
Yogodlns; LSOOYH; ENNKETFSCLOIN.	MISS ROSE; Astrid; NAILWIND; Onemix.

How to Name a Store?

Go to the Stores page in your Joom account;
Choose a store you want to edit, you can use filters to select a specific store;

3. Click on the Edit Store button;
4. Fill in the store name (Title);
5. Don't forget to click on the Save button in the bottom of the page.

👉 For more detail about Joom Merchant Store operation, please refer to our ▶️Live Stream replay about Joom New Merchant Operation Guide.