Store Name Requirements – Joom Help Center for Merchants

Customers identify you and your products by the store name, therefore it's incredibly important.

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When naming a store, pay attention to Joom’s restrictions on store names.

⚠️ PLEASE NOTE: The platform’s team responsible for moderation has the right to close stores that violate store name rules.

Store Name Rules		Store Name Suggestions
Store names must be provided using Latin alphabet and corresponding system of numeration; You cannot use names of famous cross-border platforms or words associated with these platforms to name a store, such as “Amazon,” “Ali,” “AliExpress,” etc. You cannot use third-party brand names or words associated with other brands, unless authorized by the trademark owners.		Store name should not exceed 50 characters; If you sell branded products, you can bring the name of the brand to your store. Please don’t use brand names that you don't have the authorization; Marking a specialization of your store can help to attract the attention of the target audience, such as Joom Home, Joom Accessories, etc.

How to Name a Store?

Go to the Stores page in your Joom account;
Choose a store you want to edit, you can use filters to select a specific store;

3. Click on the Edit Store button;
4. Fill in the store name (Title);
5. Don't forget to click on the Save button in the bottom of the page.

You can name a store while creating a store as well. Please refer to the article How to Open a New Store？ for more details.