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What a Product Name Should Be
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What a Product Name Should Not Be |
- Language: English;
- Characters limit: 150;
- Spaces between words: required;
- Information required: the product’s features and its basic characteristics;
- Must be easy to read and understand.
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A product's name must not include:
- Unreadable characters (HTML code or non-UTF-8 symbols);
- Only lower- or uppercase letters;
- Product's SKU;
- Repeated words;
- Words that propagate promotions or discounts ("Hot," "SALE", "2018", "NEW" etc.);
- Mentions of other cross-border e-marketplaces (Amazon, Ali Express etc.);
- Merchant's contact information.
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⚠️ PLEASE NOTE: There are special name requirements for smartphones. Please read the article "Requirements for Smartphones and USB Storage Products" for more details.
