What a Product Name Should Be

1. Language: English;
2. Characters limit: 150;
3. Spaces between words: required;
4. Information required: the product’s features and its basic characteristics;
5. Must be easy to read and understand.

A product's name must not include:

1. Unreadable characters (HTML code or non-UTF-8 symbols);
2. Only lower- or uppercase letters;
3. Product's SKU;
4. Repeated words;
5. Words that propagate promotions or discounts ("Hot," "SALE", "2018", "NEW" etc.);
6. Mentions of other cross-border e-marketplaces (Amazon, Ali Express etc.);
7. Merchant's contact information.