Promotions Calendar 2020
In order not to miss any promotional activities and sales throughout the year check out the following calendar.
⚠️ PLEASE NOTE: dates and themes of promotional activities can be changed in the future. Until the 15th day of each month, promotional activities for the following month will be further refined. We will additionally notify you before the beginning of the new promotional activity.
MARCH
| Name | Dates | Suggestions | Any actions required? |
| Thematic Week | 03.02. - 03.08. | Hobby, sport, creativity, leisure. | No |
| Selected seasonal collections | 03.09 - 03.11 | New and popular products, there are no strict limits. | No |
| Spring Sale | 03.12 - 03.15 | Seasonal products sale. | Yes |
| Catholic Easter | 03.12 - 04.12 | Thematic collection of products. | No |
| Songkran (Thai New Year) | 03.15 - 04.15 | Products and accessories for swimming. | No |
| Thematic Week | 03.16. - 03.22. | Electronics, technical equipment, accessories for gadgets. | Maybe |
| Orthodox Easter | 03.19. - 04.19. | Thematic collection of products. | No |
| Selected seasonal collections | 03.23. - 03.25. | New and popular products, there are no strict limits. | Maybe |
| Spring Sale | 03.26. - 03.29. | Seasonal products sale. | Yes |
|
Basket Fire |
03.27. - 03.29. | Push campaigns towards cart and specific products. | Yes |
| Thematic Week | 03.30. - 04.05. | Fashion week: shoes, clothes, accessories. | Maybe |
APRIL
| Name | Dates | Suggestions | Any actions required? |
| Fool`s Day | 04.01. | Thematic collection of products. | No |
| Mother`s Day | 04.03. - 05.03. | Thematic collection of products. | No |
| Selected seasonal collections | 04.06. - 04.08. | New and popular products, there are no strict limits. | Maybe |
| Spring Sale | 04.09. - 04.12. | Seasonal products sale. | Yes |
| Mother`s Day | 04.10. - 04.10. | Thematic collection of products. | No |
| Space Day in Russia | 04.12. | Thematic collection of products. | No |
| Thematic Week | 04.13. - 04.19. | Theme will be refined. | Maybe |
| Espresso Day + World Coffee Day | 04.17. | Coffee themed products. | No |
| Thematic Week | 04.20. - 04.26. | Barbecue and picnic themed products. | Maybe |
| Father`s Day | 04.21. - 05.21. | Thematic collection of products. | No |
| Earth Day | 04.22. | Eco-friendly products: for example, reusable coffee cups. | No |
| Spring Sale | 04.22. - 04.26. | Seasonal products sale. | Yes |
| Basket Fire | 04.24. - 04.26. | Push campaigns towards cart and specific products. | Yes |
| Thematic Week | 04.27. - 05.03. | Summer clothes, shoes, accessories. | Maybe |
MAY
| Name | Dates | Suggestions | Any actions required? |
| Star Wars Day | 05.04. | Theme will be refined. | No |
| Selected seasonal collections | 05.04. - 05.06. | New and popular products, there are no strict limits. | Maybe |
| Spring Sale | 05.07. - 05.10. | Seasonal products sale. | Yes |
| Mother`s Day | 05.07. - 06.07. | Thematic collection of products. | No |
| Victory Day | 05.09. | Thematic collection of products. | No |
| Thematic Week | 05.11. - 05.17. | Hiking, fishing, outdoor games, sport. | Maybe |
| Selected seasonal collections | 05.18. - 05.20. | New and popular products, there are no strict limits. | Maybe |
| Blue Jeans Birthday | 05.20. | Thematic collection of products. | Maybe |
| Spring Sale | 05.21. - 05.24. | Seasonal products sale. | Yes |
| Father`s Day | 05.21. - 06.21. | Thematic collection of products. | No |
| Basket Fire | 05.22. - 05.24. | Push campaigns towards cart and specific products. | Yes |
| Thematic Week | 05.25. - 05.31. | Theme will be refined. | Maybe |
JUNE
| Name | Dates | Suggestions | Any actions required? |
| Joom`s Birthday | 06.01. - 06.07. | Big sale! | Yes |
| Bicycle Day | 06.03. | Thematic collection of products. | Maybe |
| Thematic Week | 06.08. - 06.14. | Car parts, accessories for car enthusiasts and electronic devices + everything for road trips. | Maybe |
| Russia Day | 06.12. | Russia themed products. | No |
| Selected seasonal collections | 06.15. - 06.17. | New and popular products, there are no strict limits. | Maybe |
| Mid-year Sale | 06.18. - 06.21. | Seasonal products sale. | Yes |
| Music Day | 06.21. | Thematic collection of products. | Maybe |
| Thematic Week | 06.22. - 06.28. | Everything for vacation. | Maybe |
| Selected seasonal collections | 06.29. - 07.01. | New and popular products, there are no strict limits. | Maybe |
JULY
| Name | Dates | Suggestions | Any actions required? |
| Summer Sale | 07.02.- 07.05. | Seasonal products sale. | Yes |
| Thematic Week | 07.06. - 07.12. | Theme will be refined. | Maybe |
| Thematic Week | 07.13. - 07.19. | Theme will be refined. | Maybe |
| Flower Festival | 07.15. - 08.31. | Thematic collection of products. | Maybe |
| Ferragosto | 07.15. - 08.15. | Beach and picnic themed products. | Maybe |
| Selected seasonal collections | 07.20. - 07.22. | New and popular products, there are no strict limits. | Maybe |
| Summer Sale | 07.23. - 07.26. | Seasonal products sale. | Yes |
| Basket Fire | 07.24. - 07.26. | Push campaigns towards cart and specific products. | Yes |
| Thematic Week | 07.27. - 08.02. | Getting ready for school and university. | Maybe |
AUGUST
| Name | Dates | Suggestions | Any actions required? |
| Selected seasonal collections | 08.03. - 08.05. | New and popular products, there are no strict limits. | Maybe |
| Summer Sale | 08.06. - 08.09. | Seasonal products sale. | Yes |
| Thematic Week | 08.10. - 08.16. | Theme will be refined. | Maybe |
| Thematic Week | 08.17. - 08.23. | Theme will be refined. | Maybe |
| Selected seasonal collections | 08.24. - 08.26. | New and popular products, there are no strict limits. | Maybe |
| Summer Sale + Back to School | 08.27. - 08.30. | Seasonal products sale. | Yes |
| Basket Fire | 08.28. - 08.30. | Push campaigns towards cart and specific products. | Yes |
| Thematic Week | 08.31. - 09.06. | Theme will be refined. | Maybe |
SEPTEMBER
| Name | Dates | Suggestions | Any actions required? |
| Grandfather`s Day | 09.04. - 10.04. | Thematic collection of products. | No |
| Selected seasonal collections | 09.07. - 09.09. | New and popular products, there are no strict limits. | Maybe |
| September Sale | 09.10. - 09.13. | Seasonal products sale. | Yes |
| Thematic Week | 09.14. - 09.20. | Sport: going back in shape after vacation. | Maybe |
| Octoberfest | 09.19. - 10.06. | Thematic collection of products. | Maybe |
| Selected seasonal collections | 09.21. - 09.23. | New and popular products, there are no strict limits. | Maybe |
| September Sale | 09.24. - 09.27. | Seasonal products sale. | Yes |
| Basket Fire | 09.25. - 09.27. | Push campaigns towards cart and specific products. | Yes |
| Thematic Week | 09.28. - 10.04. | Autumn clothes and shoes. | Maybe |
| Halloween | 09.30. - 10.31. | Thematic collection of products. | Maybe |
OCTOBER
| Name | Dates | Suggestions | Any actions required? |
| National Day in Germany | 10.03. | Thematic collection of products. | No |
| Selected seasonal collections | 10.05. - 10.07. | New and popular products, there are no strict limits. | Maybe |
| October Sale | 10.08. - 10.11. | Seasonal products sale. | Yes |
| Thematic Week | 10.12. - 10.18. | Electronic devices. | Maybe |
| National Day in Spain | 10.12. | Thematic collection of products. | No |
| Selected seasonal collections | 10.19. - 10.21. | New and popular products, there are no strict limits. |
Maybe |
| October Sale | 10.22. - 10.25. | Seasonal products sale. | Yes |
| Basket Fire | 10.23. - 10.25. | Push campaigns towards cart and specific products. | No |
| Thematic Week | 10.26. - 11.01. | Winter clothes, shoes and accessories. | Maybe |
NOVEMBER
| Name | Dates | Suggestions | Any actions required? |
| 11/11 Pre-Sale | 11.02. - 11.09. | Pre-Sale. | Yes |
| 11/11 | 11.10. - 11.11 | The biggest sale of the entire year! | Yes |
| Selected seasonal collections | 11.13. - 11.15. | New and popular products, there are no strict limits. | Maybe |
| Thematic Week | 11.16. - 11.22. | Theme will be refined. | Maybe |
| Black Friday Pre-Sale | 11.23. - 11.26. | Pre-Sale. | Yes |
| Thanksgiving Day | 11.26. | Congratulations without thematic collection. | No |
| Black Friday + Cyber Monday | 11.27. - 11.30. | The biggest sale of the entire year! | Yes |
| Basket Fire | 11.27. - 11.29. | Push campaigns towards cart and specific products. | Maybe |
| Mother`s Day | 11.29. | Thematic collection of products. | Maybe |
DECEMBER
| Name | Dates | Suggestions | Any actions required? |
| Thematic Week | 12.01. - 12.13. | Getting ready for holidays. | Maybe |
| December Sale | 12.14. - 12.20. | Seasonal products sale. | Yes |
| Thematic Week | 12.21. - 12.27. | Household products. | Maybe |
| Christmas | 12.25. | Discount code and congratulations. | No |
| Basket Fire | 12.25. - 12.27. | Push campaigns towards cart and specific products. | Yes |
| New Year | 12.28. - 12.31. | Thematic collection of products. | No |
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