What a Product Card Should Include?
A product card is a specific page with all the detailed information about your product. The better customers understand your product`s characteristics, the more opened they are to purchasing it. Accordingly, an empty or poorly compiled product card can neither catch customer’s attention nor earn their trust.
Product card key components:
- Product name;
- Product photo;
- Product variants;
- Description.
Product name
The name of the product should be short, simple and understandable. It should be written in English and its length should include 5-100 symbols.
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Good example of the product name |
(Brand name) Fantastic women's rhinestone inlaid round alloy earrings |
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Bad example of the product name |
2019 New Earrings Korean Version Of The Fashion Cute Shiny White Crystal Multicolor Long Earrings Women's Jewelry Drop Earrings |
For more information please refer to the article Product Name Requirements.
Product photo
Photo should show the actual product. Joom advises to take pictures with the light background and avoid any text on it. Collages are also not preferable.
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Good example of the product photo |
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Bad example of the product photo |
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For more information please refer to the article Product Image Requirements.
Product Variants
A product variant is the product that varies in certain characteristic (for example, color, model, size etc. ). You can read the article Product Variant Requirements for more details.
A product card shouldn’t include too many product variants. Please add product variants only if they are necessary and provide photo for each variant.
For example:
Description
Product description gives customers the basic information about the product, for example, color, material etc. If you don’t know how to add description correctly, please read the article Product Description Requirements.
Description: Size
You should carefully fill in any textual information about different sizing your product has. Based off of the information you provide, Joom platform generates Size tables for customer’s convenience. Please use “cm” as a unit of measure and avoid any spelling mistakes.
The article Size Charts will help you to provide information correctly.
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Good example of size description |
Size: S, Bust: 88 cm, Length: 56 cm, Shoulder: 34 cm |
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Bad example of size description |
Size from top to bottom |
Description: Material
Material or the fabric blend should be specified.
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Good example of material description |
material: 75% polyester, 15% cotton, 10% spandex |
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Bad example of material description |
material: cotton
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For more information please refer to the article Requirements for Product Material.
Description: Other Characteristics
You can add other specific information to your product's description, but make sure this information is actually useful for customers.
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Good example of specific information |
material: 75% polyester, 15% cotton, 10% spandex
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Bad example of specific information |
material: cotton
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Extra examples
Here are several actual product cards Joom platform finds correctly compiled:
👉 For more detail about Joom Product Card, please refer to our ▶️Live Stream replay about Product Upload & Moderation.
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