Every product you select for promotion comes with a bid. The bid you set is a maximum share of the product price that you're willing to pay when the product is sold.
How much should you bid?
⚠️ PLEASE NOTE:
- The higher the bid, the more sales you stand to acquire;
- You are never charged more than your actual bid.
The best strategy is to bid within the product's gross margin. However, the bid can be higher than the product's gross margin in case you want new products to get maximum traffic as quick as possible.
|Gross Margin (%)||25%||15%||10%||5%|
|Optimal Bid Range||20-25%||12-15%||8-10%||4-5%|
Bid, Reference Bid & eBid
Bid - maximum share of the product price that you're willing to pay when the product is sold
Reference Bid - average bid of the products belonging to the same leaf category promoted via Joom Ads. This bid is suggested for you by Joom platform.
eBid (Effective Bid) - the most effective bid for you campaign, analytically calculated by Joom platform.
Joom Ads + Platform Promotions
Your products can participate in both Joom Ads and Platform Promotions at the same time.
In this case:
|Joom Ads charge = Joom Ads Bid - Product Discount|
For example, you choose the following parameters:
|Bid (Joom Ads)||15%|
|Product Discount (Platform Promotions)||10%|
|Joom Ads Charge||5% = 15%-10%|
The charging model is applied to products participating in both Joom Ads and Platform Promotions.