Influencer Program is a tool for promoting your products on the Joom platform. Promotion occurs through reviews, which are seen by millions of users of our social network. When your products have quality reviews, they have significantly higher chances of being bought.
Based on the data received from our merchants, we came to conclusion that using Influencer Program actually has positive impact on sales! You can see it for yourself by downloading the presentation prepared by our marketing department.
|How does Influencer Program work?|
First, you create a request to review your product. Then you choose a blogger among those, who replied to your request. Afterward, you send the product to your chosen blogger. It is not different from any usual order, except for no charging this time. The blogger then publishes the product review within 20 days after receiving the product for other users to see.
⚠️ PLEASE NOTE: we highly suggest you send products that can be tracked: without tracking codes, we can’t determine the delivery date and therefore set the deadline for the blogger to complete the review.
|Who are the bloggers?|
A blogger is a verified Joom author with many subscribers and posts.
The bloggers we select are the most popular on our platform and have been given open access toInfluencer Program. These bloggers are all selected by the Joom platform for their broad appeal and access to large audiences, which has led to increased sales. You can find more information about them in our blogger database.
|How can you choose a blogger?|
While choosing a blogger to promote your product, consider the following:
- The number of subscribers or followers is not always correlated to sales volume;
- The most efficient way to choose a blogger is by checking bloggers personal information and blog posts on the Joom APP.
|What is a review?|
A review is an extended qualitative opinion about a product. A review typically contains high-quality photos, videos, as well as text descriptions of the product.
|Where will users see the blogger's review?|
Posts from bloggers appear in My Feed of their subscribers, as well as in the feed Discover for all users. Also, the review will appear as a testimonial for the product.
|How to make a request?|
- Go to the Marketing page in your Joom account and choose Influencer Program;
- Click on the Create Application button;
3. Enter Application name and ID of the product you want to promote;
4. Click on the Save button.
That’s all! The request has been made.
|Which product should be reviewed?|
Basically, you can choose any product for review. Still, we’d suggest selecting products with few or no reviews at all. Doing so helps them gain popularity and attention that quality products receive.
⚠️ PLEASE NOTE: reviews for the products belonging to the following categories cannot be requested:
- Women’s Clothing & Accessories -> Intimates;
- Health & Beauty -> Products for adults;
- Health & Beauty -> Health Care -> Feminine Hygiene Products;
- Men’s Clothing & Accessories -> Underwear;
- Men’s Clothing & Accessories -> Swimwear.
|How can you pay for a review?|
You just need to delivery the product to the blogger for free. At this point Influencer Program doesn't require any payment. Later on as the platform develops, you’ll be able to offer payment to bloggers that you’d like to review your products.
|How can you contact the bloggers?|
There’s currently no way to contact bloggers directly, as bloggers are users of our app. Still, you can always write to our Support Center if you’ve got questions about working with bloggers.
For more details, please watch the video Influencer Program.