Influencer Program is a tool for promoting your products on the Joom platform. Promotion occurs through reviews, which can be seen by millions of users of our social network. When your products have quality reviews, they have significantly higher chances of being bought.
Based on the data received from our merchants, we came to the conclusion that using Influencer Program actually has positive impact on the purchase rate of the product! You can check out the presentation prepared by our marketing department.
⚠️ PLEASE NOTE: Only products from Top Stores can be added to the promotion.
How does Influencer Program work?
There are two modes for Influencer Program: Manual and Automatic.
Create a request to review your product. You will be able to choose a blogger among those, who has replied to your request. Afterwards, you send the product to your chosen blogger. It is not different from any usual order, except for no charging this time. The blogger will publish the product review within 20 days after receiving the product.
|Automatic selection||Manual selection|
|Products over 5$*||
A blogger must be assigned within 7 days at most.
If none of the bloggers accepted your application within 7 days, your application will be cancelled.
If you haven't selected a blogger within 7 days, your application will be cancelled or the blogger will be assigned automatically, if any are available.
|Products under 5$*||
A blogger must be assigned within 24 hours.
If none of the bloggers accepted your application within 24 hours, your application will be cancelled.
If you haven't selected a blogger within 24 hours, your application will be cancelled or the blogger will be assigned automatically, if any are available.
*The price does not include the shipping fee.
⚠️ PLEASE NOTE: There is no guarantee that the blogger will give a positive review, and Joom will by no means try to affect the viewer's opinion. As a result, please make sure that the product you send does not contain defects or inconsistencies in the description. While shipping the order, also make sure that you are sending the right variant and the order is in its entity.
Who are the bloggers?
A blogger is a verified Joom author with many subscribers and posts.
The bloggers we select are the most popular on our platform and have been given open access to Influencer Program. These bloggers are all selected by the Joom platform for their broad appeal and access to large audiences, which has led to increased sales. You can find more information about them in our blogger database.
|How to choose a blogger?|
While choosing a blogger to promote your product, consider the following:
- The number of subscribers or followers is not always correlated to sales volume;
- The most efficient way to choose a blogger is by checking bloggers personal information and blog posts on the Joom APP.
|What is a review?|
A review is an extended qualitative opinion about a product. A review typically contains high-quality photos, videos, as well as text descriptions of the product.
|Where will users see the blogger's review?|
Posts from bloggers appear in My Feed of their subscribers, as well as in the feed Discover for all users. Also, the review will appear as a testimonial for the product.
|How to make a request?|
- Go to the Marketing page in your Joom account and choose Influencer Program;
- Click on the Create Application button;
3. Enter Application name and ID of the product you want to promote;
4. Choose a mode of Blogger Selection (Automatic/Manual);
5. Don't forget to click the Save button.
That’s all! The request has been made.
|How to ship a blogger's order?|
We highly suggest you send products that can be tracked: without tracking codes, we can’t determine the delivery date and therefore set the deadline for the blogger to complete the review.
If there is a suitable online shipping channel, the Merchant Panel will offer you to ship the order online. Don’t hesitate and request online shipping for such orders. The most important is, according to the online shipping policy, shipping orders to bloggers via Joom Logistics is free for you!
If you can't ship the order online, please ship it offline. In this case you will be responsible for paying the shipping costs.
|Which product should be reviewed?|
Basically, you can choose any product for review. Still, we’d suggest selecting products with few or no reviews at all. Doing so helps them gain popularity and attention that quality products receive.
⚠️ PLEASE NOTE: reviews for the products belonging to the following categories cannot be requested:
- Women’s Clothing & Accessories -> Intimates;
- Health & Beauty -> Products for adults;
- Health & Beauty -> Health Care -> Feminine Hygiene Products;
- Men’s Clothing & Accessories -> Underwear;
- Men’s Clothing & Accessories -> Swimwear.
|How to pay for a review?|
You just need to deliver the product to the blogger for free. At this point Influencer Program doesn't require any payment. Later on as the platform develops, you’ll be able to offer payment to bloggers that you’d like to review your products.
|How to contact the bloggers?|
⚠️ PLEASE NOTE: any way of direct communication with Joom bloggers is strongly prohibited by the platform.
There’s currently no way to contact bloggers directly, as bloggers are users of our app. Still, you can always write to our Support Agents if you’ve got questions about working with bloggers.
👉 For more information about Influencer Program, please refer to our ▶️Live Stream replay about Joom Promotional Activities.