You may have noticed that Joom regularly carries out off-site advertising on major media platforms in order to attract more customers. There, when customers see pictures of products with their current prices, customers can click over to the Joom app and purchase them.
Obviously, it’s very important that the prices in the ad match the prices in the Joom app. So, if a customer goes to the Joom app and finds a higher price because the merchant had changed it during the promotion, the customer will feel misled. Not only will this nullify the merchant’s chance of selling, but it’ll also impact Joom’s reputation negatively.
To avoid this situation, the Joom platform has put a freeze on increasing prices of products promoted on off-site advertising. Accordingly, if a merchant tries to raise the price of a product being promoted off-site, the system will automatically generate an error message, stating that though the price cannot be increased, it can be reduced by the merchant.
Whenever the Joom platform selects a merchant’s product for an off-site advertising promotion, a yellow label with the word “Promotion” will appear below the product name in the merchant account. Alternatively, you can check in the API system whether your product has been selected for an off-site advertising promotion. If indeed selected, the product will be marked “Is promoted.”
So, when you, the merchant, intend to make adjustments to the price of a product, please take note of whether it has been selected for promotion via off-site advertising. If you don’t want your products to be in off-site advertising promotions, all you have to do is pull them from the shelves.
Below you can see an example of a product in a promotion.
To Stop the off-site advertising promotion of the product
If the merchant wants to stop the off-site advertising promotion of the product, the merchant can first remove the product. From March 6th, the products promoted via off-site advertising can be adjusted after two weeks, which means on the 15th day after the products are removed, the merchant can raise the price of the products and put them on the shelf.