When you choose products for advertising, keep in mind your marketing objective. Remember that there is no one correct answer. You should always be testing and trying things out.

Overall product requirements

Regardless of the marketing objective you have, please ensure the following before promoting products:

• Products comply with the platform rules.
• You have a sufficient stock, and are ready to accommodate increased demands, according to the fulfillment requirements.
• Product price is competitive.
• Product content, including images, name, and description, meet the standards.
• Product variants meet the requirements.

Joom Ads product requirements

Product requirements for Joom Ads depend on your marketing objectives. The general rule is that your product should offer the lowest price possible or be of a unique kind to be promoted.

Objective: getting more sales on a hit product

To increase sales of your hit products, use the CPA campaign. Products have to meet at least one of the following criteria:

• The product has sales and no negative reviews.
• The product has been successful in terms of sales and reviews on other platforms.