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Fashion Guide for Merchants

The more detailed information you provide in your product description, the more pleasant user experience your customers will get.

General rules for all Fashion categories:

  • State only the real product price, not the accelerated ones. It will build customer's trust for your products. 
  • While naming the product make sure that the customer can easily find it on Joom. Words like “sexy”, “trendy”, “fashion”, “luxury” etc. are unnecessary and will make the search more difficult. You can add them as tags in the product card. 
  • State all of the product's advantages in the name. For example, if you sell a cotton dress with a V-neck and floral print, you can name it: "Cotton Dress Floral Print V-neck”. Check out our article Product Name Requirements to learn more.
  • Upload the real photos of the products. It is prohibited to use images that infringe any copyrights, photos from customer's reviews, photos uploaded by the bloggers or taken from some other third party sources without the owner's consent.
  • Images cannot contain any signs or symbols promoting drugs, violence or any politically sensitive information. To learn more about images check out our article Product Image Requirements.
  • Please add a detailed and truthful description for your product. This can help you avoid any negative reviews on your product. 
  • Do not replace products in the product card (for example, replacing boots with a bra). Such cards will get blocked. For each new product, you need to create a new card.

You will find the following detailed articles for these categories below:

➡️ Clothing & Accessories

It is necessary to specify the exact composition of the fabric. E.g.: cotton 70%, polyester 30%.

PLEASE NOTE: Indicating composition as “cotton blend” or “wool blend” is prohibited, as exact composition and the cotton's percentage is not clear for the customer.

▶ Outerwear

The seasonality of the assortment is very important. We recommend specifying the temperature range for which the product is intended to be worn, as well as additional information about materials and insulation.

↗ Download the file to learn how to fill out a product description for outerwear

Required information for the product description Recommended information for product description
  • Material: use the attribute Material,
  • Filler and its weight,
  • Size chart.
  • Temperature range: use the attribute Temperature,
  • Closure Type or lack of thereof: use the attribute Closure Type,
  • Lining Type: use the attribute Lining Material,
  • Pockets or their absence: use the attribute Pockets,
  • Weight: use the attribute Weight,
  • Print: use the attribute Pattern,
  • Thickness: use the attribute Thickness,
  • Details that the user needs to know,
  • Maintenance,
  • Hood or lack thereof.
More on the sizing
  • Chest circumference - full girth,
  • Waist circumference - full girth,
  • Hip circumference - full girth,
  • Product length,
  • Shoulder width,
  • Sleeve length. 
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Screenshot_2021-09-28_at_17.22.18.png

Click here to see the good product description example

Winter Jacket for Women

Clothing Length: long

Weight: 1.1KG

Closure Type: zipper

Filling: White duck down

Material: Cotton

Material: Polyester

Thickness: Thick (Winter)

Detachable Part: NONE

Down Weight: 250g-300g

Type: Wide-waisted

Size:

NOTE: Please compare the detail sizes with yours before you bought! (1inch=2.54cm)

Size: S, Length:99cm, Bust: 102cm, Sleeve: 63cm, Shoulder: 40cm, Waist: 98cm, Hip: 110cm

Size: M, Length: 99cm, Bust: 106cm, Sleeve: 64cm, Shoulder: 41cm, Waist: 102cm, Hip: 114cm

Size: L, Length: 101cm, Bust: 110cm, Sleeve: 65cm, Shoulder: 42cm, Waist: 106cm, Hip:118cm 

Size: XL, Length: 101cm, Bust: 114cm, Sleeve: 65.5cm, Shoulder: 43cm, Waist: 110cm, Hip:122cm 

Size: XXL, Length: 103cm, Bust: 118cm, Sleeve: 66cm, Shoulder: 44cm, Waist: 114cm, Hip: 126cm

Product type: Coats & Parka

Attention!!! The table shows the outside parameters of the jacket.The size is determined as follows: only to the parameters of your chest add 12-14 cm, for example if your bust girth is 100cm+14=114cm so the size is XL/48.

Spring Trench Coat for Women

Style: Casual

Material: Polyester

Outerwear Type: Trench

Decoration: Pockets

Closure Type: Double Breasted

Model Number: ZS-7246

The size is determined as follows: you need add 12-14cm to your chest parameters. For example, if your chest is 92cm+14cm =106cm, so your size will be M. If your hips are wide, you need add to hips parameters 14cm and choose size according to your hips. 

Size: M, Bust: 106cm, Hip: 113cm, Sleeve: 72.5cm, Length: 108cm

Size: L, Bust: 110cm, Hip: 117cm, Sleeve: 73.5cm, Length: 109cm

Size: XL, Bust: 114cm, Hip: 121cm, Sleeve: 74.5cm, Length: 110cm

Size: XXL, Bust: 118cm, Hip: 125cm, Sleeve: 75.5cm, Length: 111cm

Requirements for photos in the product card

Show your product from all sides and angles. Photos that show the material structure and the filling density are important. You can also add useful photos that show other details like: seams, hood, sleeves, etc.

Screenshot_2021-09-29_at_11.08.50.png Screenshot_2021-09-29_at_11.10.58.png Screenshot_2021-09-29_at_11.10.15.png
Screenshot_2021-09-29_at_11.11.38.png Screenshot_2021-09-29_at_11.12.20.png

 

▶ Tops

T-shirts, sweaters, hoodies, shirts, blouses, cardigans, jackets, vests.

Please truthfully indicate in the material that the product is made of. If it is a mixture of fabrics, for example, 20% Cotton, 80% Polyester, then either specify the full composition of the product, or the predominant material.

↗ Download the file to learn how to fill out a product description for tops

Required information for the product description Recommended information for product description
  • Material: use the attribute Material,
  • Size chart.
  • Lining for sweaters, hoodies, jackets: use the attribute Lining Material,
  • Sleeve Length (mini, midi, maxi): use the attribute Sleeve Length,
  • Season: use the attribute Season,
  • Pattern: use the attribute Pattern,
  • Pockets or lack of thereof,
  • Collar or neckline: use the attribute Neck,
  • Silhouette: use the attribute Fit,
  • Hood for hoodies.
More on the sizing
  • Chest circumference - full girth,
  • Shoulder width,
  • Product length.
  • Sleeve length (unless it is sleeveless),
  • Waist circumference - if the product is fitted, you must specify the full girth,
  • Hip circumference - for example, for fitted long jackets you must specify the full girth. 

Requirements for photos in the product card

It is necessary to show the product from all sides and angles (at least - the back and front). Please upload photos that show the fabric structure or decor separately.

Screenshot_2021-09-29_at_11.14.48.png Screenshot_2021-09-29_at_11.14.56.png Screenshot_2021-09-29_at_11.15.04.png

 

▶ Bottoms

Trousers, skirts, shorts, culottes, leggings, capris, jeans.

Please indicate the material the product is made of. If it is a mixture of fabrics, for example, 20% Cotton, 80% Polyester, then either specify the full composition of the product, or the predominant material.

↗ Download the file to learn how to fill out a product description for bottoms

Required information for the product description Recommended information for product description
  • Material: use the attribute Material,
  • Size chart.
  • Pattern: use the attribute Pattern, 
  • Closure Type: use the attribute Closure Type,
  • Style: use the attribute Style,
  • Decorative elements: use the attribute Decorative,
  • Waist Type: use the attribute Waist Type.
More on the sizing
  • Waist circumference - full girth,
  • Hip circumference - full girth,
  • Product length,
  • Inner seam length for trousers and jeans,
  • Fit length for trousers and jeans,
  • Bottom leg width for trousers and jeans. 
 ---

Screenshot_2021-09-28_at_17.24.38.png

Click here to see the good product description example

Pants

Material: Polyester, Cotton

Decoration: Pockets

Season: Spring/Autumn

Waistline: High

Pattern Type: Solid

Style: Casual

Closure Type: Elastic Waist

Skirts

Material: Polyester

Silhouette: A-LINE

Waistline: empire

Pattern Type: Floral

Style: Bohemian

Closure Type: Elastic Band

Length: Full 

Requirements for photos in the product card

It is necessary to show the product from all sides and angles (at least - the back and front). Please upload photos that show the fabric structure or decor separately.

Screenshot_2021-09-29_at_11.18.48.png Screenshot_2021-09-29_at_11.19.05.png Screenshot_2021-09-29_at_11.19.37.png Screenshot_2021-09-29_at_11.19.05.png
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▶ Dresses

Dresses for women: casual, cocktail dresses, sundresses, cosplay, muslim dresses, maternity dresses. 

Please indicate the material the product is made of. If it is a mixture of fabrics, for example, 20% Cotton, 80% Polyester, then either specify the full composition of the product, or the predominant material.

↗ Download the file to learn how to fill out a product description for dresses

Required information for the product description Recommended information for product description
  • Material: use the attribute Material,
  • Size chart.
  • Silhouette: use the attribute Silhouette,
  • Season: use the attribute Season,
  • Style: use the attribute Style,
  • Length (mini/midi/maxi): use the attribute Length,
  • Neckline: use the attribute Neckline,
  • Sleeve Style: use the attribute Sleeve Style,
  • Pattern: use the attribute Pattern,
  • Decoration: use the attribute Decoration,
  • Sleeve Length (½, ¾, full-length, sleeveless): use the attribute Sleeve Length.
More on the sizing
  • Chest circumference - full girth,
  • Shoulder width.
  • Product length,
  • Sleeve length (unless it's sleeveless),
  • Waist circumference - if the product is fitted, you must specify the full girth,
  • Hip circumference - for example, for fitted dresses you must specify the full girth. 

Screenshot_2021-09-28_at_17.25.22.png

Click here to see the good product description example

Material: Chiffon

Silhouette: A-Line

Season: Summer

Neckline: Peter pan Collar

Sleeve Style: Flare Sleeve

Decoration: Ruffles

Style: Lolita Style

Pattern Type: Solid

Requirements for photos in the product card

It is necessary to show the product from all sides and angles (at least - the back and front). Please  upload photos that show the fabric structure or decor separately.

Screenshot_2021-09-29_at_11.25.44.png Screenshot_2021-09-29_at_11.25.51.png
Screenshot_2021-09-29_at_11.29.47.png Screenshot_2021-09-29_at_11.29.56.png
Screenshot_2021-09-29_at_11.30.32.png Screenshot_2021-09-29_at_11.30.40.png

 

▶ Underwear and swimwear

Underwear and swimwear for women, men and children. 

↗ Download the file to learn how to fill out a product description for underwear and swimwear

Required information for the product description Recommended information for product description
  • Material: use the attribute Material,
  • Size chart.
  • Lining Material: use the attribute Lining Material, 
  • Packaging,
  • Closure Type: use the attribute Closure Type,
  • Push-Up or lack thereof: use the attribute Push-Up), 
  • Bra bones,
  • Pattern: use the attribute Pattern,
  • Decoration: use the attribute Decoration.
More on the sizing
  • Bras: Full Bust;
  • Underpants: Hip circumference.
  • Bras: Upper Bust, Under Bust;
  • Underpants: Waist Circumference.

Screenshot_2021-09-28_at_17.26.13.png

Click here to see the good product description example

Material: 90% Polyamide, 10% Elastane

Closure Type: Hook and Eye closure

Lining: 100% Cotton

Adjustable shoulder straps offer a comfortable fit

Include: bra and panties

Requirements for photos in the product card

It is necessary to show the product from all sides and angles (at least - the back and front). Please  upload photos that show the fabric structure or decor separately.

Screenshot_2021-09-29_at_11.37.43.png Screenshot_2021-09-29_at_11.37.54.png Screenshot_2021-09-29_at_11.38.07.png

 

▶ Hats, scarves and gloves

Hats, scarves and gloves for all seasons. 

Required information for the product description Recommended information for product description
  • Material: use the attribute Material,
  • Size chart.
  • Lining for winter hats and scarves,
  • Decoration: use the attribute Decoration,
  • Pattern: use the attribute Pattern.
More on the sizing
  • For gloves: Product Length,
  • For scarves: Product Length,
  • For hats: Head Circumference. 
 ---
Click here to see the good product description example

Good product description e.g.:

Pattern Type: Solid color

Style: Casual

Material: 30% Cashmere, 20%Cotton, 50% acrylic

Size: One size with good stretch ,for 52-60cm

Length: 19cm

Lining: With lining, double layer

Requirements for photos in the product card

Please show the product from all sides and angles and add photos that show other details. 

Screenshot_2021-09-29_at_11.48.53.png Screenshot_2021-09-29_at_11.49.06.png Screenshot_2021-09-29_at_11.49.18.png Screenshot_2021-09-29_at_11.49.30.png
Screenshot_2021-09-29_at_11.49.44.png Screenshot_2021-09-29_at_11.49.55.png Screenshot_2021-09-29_at_11.50.05.png  

 

➡️ Footwear

Different products in the category “Footwear” may have different requirements.

↗ Download the file to learn how to fill out a product description for footwear

Required information for the product description Recommended information for product description
  • Upper material: use the attribute Upper Material / Material,
  • Lining material: use the attribute Lining Material, required for winter / autumn footwear,
  • Size chart.
  • Closure type: use the attribute Closure Type,
  • Sole material: use the attribute Sole Material, required for winter and autumn footwear,
  • Weight (some customers might resent why the boots are heavy),
  • Season (summer, winter, all-season),
  • Heel height.
More on the sizing
  • Foot Length (cm).
  • Foot circumference for enclosed shoes,
  • Heel height,
  • Boot-top circumference. 
Click here to see the good product description example

Half-boots

Upper Material: Genuine Leather

Upper-Genuine Leather Type: Cow Leather

Boot Height: Ankle

Insole Material: PU

Outsole Material: Rubber

Lining material: Artificial fluff /Single

 

➡️ Jewelry & Bijouterie 

Jewellery includes exclusively items made of precious metals such as silver, gold and platinum, and precious stones such as aquamarine, alexandrite, diamond, amethyst, andalusite, beryl, heliodor, rock crystal, garnet, emerald, morganite, ruby, opal, rhodolite, sapphire, tanzanite, taffeyite, topaz, chrysoberyl, chrysolite, zircon.

⚠️ PLEASE NOTE: If you would like to sell jewelry, please contact your KAM or customer service so that we could help you to create your specialized store. 

Bijouterie includes jewelry made of alloys (copper, tin, surgical steel, etc.), plastics, etc. Inlaid with glass, artificial pearls or enamel.

Please provide the correct hashtags. This will help the user to find the product he’s looking for.  E.g., “large earrings”, “miniature earrings”, “earrings with large stones”, etc. 

We recommend to upload something that should go as a set of one product; without creating a separate card for each product. Thus, you can offer both in one card – a set of products or each product separately. To do this, use the paragraph “Options” while uploading the product.

↗ Download the file to learn how to fill out a product description for jewelry and bijouterie

Required information for the product description Recommended information for product description
  • Material the jewellery made of: use the attribute Material, Metal Type;
  • Material of the inserts inlaid into the decoration: use the attribute Main Stone, Stone;
  • Size chart,
  • For pendants and bracelets: Chain length,
  • For rings: Product diameter.
  • Product weight,
  • Set composition - what is included in the set,
  • Stone/inlay size,
  • Style.

These attributes are obligatory for correct displaying the product to user. It’s important to indicate only the real materials the product is manufactured.

Click here to see the good product description example

Gender: Women

Stone Material: Glass (fair presentation of unnatural stone)

Material: Copper 

Shape: Tree

Size: 15*15mm (pendant size)

Chain: 40+5cm (chain length)

Weight: 3.1g

Package: 1 Necklace (with chain)

Product type: Pendant Necklaces

Ring

Stone Material: Glass

Material: Copper

Size Details:

US Size 6(Dia): 16.4mm/0.65 (Approx.)

US Size 7(Dia): 17.3mm/0.68 (Approx.)

US Size 8(Dia): 18.1mm/0.71 (Approx.)

US Size 9(Dia): 18.9mm/0.74 (Approx.)

Weight: 5g

Packing: a ring

Product type: Rings for Women

Requirements for photos in the product card

It’s necessary to attach the photos from all sides and angles. Show the clasp and certificate separately. 

Screenshot_2021-09-29_at_11.53.11.png Screenshot_2021-09-29_at_11.53.24.png Screenshot_2021-09-29_at_11.53.18.png

⚠️ Important clarification: we don’t require certificates for semi-precious stones such as zircon.

But! If you indicate that the stone is precious in the description, e.g., sapphire, then you are required to provide a certificate of authenticity. Otherwise, we will be forced to block the product until the description is changed or a certificate is provided.

To avoid blocking the products, please provide an accurate description of the products you sell.

List of metals we require certificates for: Gold, Rhodium Plated Gold, Silver, Gold Plated Sterling Silver, Vermeil, Platinum, Palladium

List of stones we require certificates for: Diamond, Emerald, Ruby, Sapphire, Alexandrite, Natural Pearl (including River Pearl)

If you sell jewellery, please upload a photo of the certificate to the product card so that the user is immediately sure that he’s buying. If it’s possible, please attach copies of the certificate to all the orders as well.

 

➡️ Bags & Luggage

Different products in the “Bags and Luggage” category may have different requirements.

All types of bags and purses, suitcases for traveling, key rings, mcg: passport covers, coin holders, money clips etc.

Required information for the product description Recommended information for product description
  • Material,
  • Product sizes.
  • Lining material,
  • Clasp type,
  • Number of branches,
  • Inner pocket type,
  • Bag model,
  • Purpose of the bag: casual, sports, holiday, business, shopping, beach (multiple values can be selected),
  • Eco production (yes/no),
  • Texture,
  • Pattern,
  • Style,
  • Method of wearing (in hand, on the wrist, on the shoulder, on the belt, on the arm, on the back, over the shoulder),
  • Package Included (for sets of bags, and for those products where an additional strap or gift goes with the bags),
  • Fittings,
  • Features (waterproof, wearproof, shockproof, pressure-resistant, etc.).
More on the sizing (excluding wallets and suitcases)
  • For all the categories except Shoppers: Length x Width x Height.
  • For Shoppers: Length x Height.
  • For flat bags: Length x Height.
  • For Handbags/Strap Bags: Handle/Strap Length.
 ---

 

▶ Wallets 
Required information for the product description Recommended information for product description
  • Material,
  • Product dimensions.
  • Lining material,
  • Closure type,
  • Number of compartments,
  • FRID-protection (yes / no),
  • Eco-production (yes / no),
  • Print,
  • Texture,
  • Accessories,
  • Model (look at the photo),
  • Features (waterproof, wear-resistant, shock-resistant, pressure-resistant, etc.).
More on the sizing
  • Length (L) x Width (B) x Thickness (H).
 ---

 

▶ Suitcases
Required information for the product description Recommended information for product description
  • Material,
  • Number of wheels,
  • Sizes,
  • Weight.
  • Additional product characteristics (waterproof, wear-resistant, shock-resistant, pressure-resistant, etc.),
  • lining material,
  • Type of fastener (or lack thereof),
  • The number of branches.
More on the sizing
  • Heigth x Width x Depth,
  • Volume according to the international standard - in inches and in liters,
  • Weight of the suitcase,
  • Retractable Handle Length - the fully extended handle length and wheel diameter.
 ---

All dimensions for suitcases are external. Correct measurements of the suitcase are made at all protruding outer points, including wheels and small carrying handles, the retractable telescopic handle must be in the retracted state. The volume is also calculated based on the external dimensions. Be careful. 

 

▶ Covers
Required information for the product description Recommended information for product description
  • Material,
  • Suitable for suitcases.
  • Color,
  • Print.
Click here to see the suitcase covers size chart example

S: Up to 18 inch suitcase

M: 19 - 24 inch suitcase

L: 25 - 28 inch suitcase

XL: 29 - and bigger inch suitcase

Requirements for photos in the product card

Show the product from all sides and angles. Upload separate photos of the clasp, material, etc.

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