Fashion Guide for Merchants
The more detailed information you provide in your product description, the more pleasant user experience your customers will get.
General rules for all Fashion categories:
- State only the real product price, not the accelerated ones. It will build customer's trust for your products.
- While naming the product make sure that the customer can easily find it on Joom. Words like “sexy”, “trendy”, “fashion”, “luxury” etc. are unnecessary and will make the search more difficult. You can add them as tags in the product card.
- State all of the product's advantages in the name. For example, if you sell a cotton dress with a V-neck and floral print, you can name it: "Cotton Dress Floral Print V-neck”. Check out our article Product Name Requirements to learn more.
- Upload the real photos of the products. It is prohibited to use images that infringe any copyrights, photos from customer's reviews, photos uploaded by the bloggers or taken from some other third party sources without the owner's consent.
- Images cannot contain any signs or symbols promoting drugs, violence or any politically sensitive information. To learn more about images check out our article Product Image Requirements.
- Please add a detailed and truthful description for your product. This can help you avoid any negative reviews on your product.
- Do not replace products in the product card (for example, replacing boots with a bra). Such cards will get blocked. For each new product, you need to create a new card.
You will find the following detailed articles for these categories below:
➡️ Clothing & Accessories
It is necessary to specify the exact composition of the fabric. E.g.: cotton 70%, polyester 30%.
PLEASE NOTE: Indicating composition as “cotton blend” or “wool blend” is prohibited, as exact composition and the cotton's percentage is not clear for the customer.
▶ Outerwear
The seasonality of the assortment is very important. We recommend specifying the temperature range for which the product is intended to be worn, as well as additional information about materials and insulation.
↗ Download the file to learn how to fill out a product description for outerwear
Required information for the product description | Recommended information for product description |
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More on the sizing | |
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Click here to see the good product description example
Winter Jacket for Women
Clothing Length: long
Weight: 1.1KG
Closure Type: zipper
Filling: White duck down
Material: Cotton
Material: Polyester
Thickness: Thick (Winter)
Detachable Part: NONE
Down Weight: 250g-300g
Type: Wide-waisted
Size:
NOTE: Please compare the detail sizes with yours before you bought! (1inch=2.54cm)
Size: S, Length:99cm, Bust: 102cm, Sleeve: 63cm, Shoulder: 40cm, Waist: 98cm, Hip: 110cm
Size: M, Length: 99cm, Bust: 106cm, Sleeve: 64cm, Shoulder: 41cm, Waist: 102cm, Hip: 114cm
Size: L, Length: 101cm, Bust: 110cm, Sleeve: 65cm, Shoulder: 42cm, Waist: 106cm, Hip:118cm
Size: XL, Length: 101cm, Bust: 114cm, Sleeve: 65.5cm, Shoulder: 43cm, Waist: 110cm, Hip:122cm
Size: XXL, Length: 103cm, Bust: 118cm, Sleeve: 66cm, Shoulder: 44cm, Waist: 114cm, Hip: 126cm
Product type: Coats & Parka
Attention!!! The table shows the outside parameters of the jacket.The size is determined as follows: only to the parameters of your chest add 12-14 cm, for example if your bust girth is 100cm+14=114cm so the size is XL/48.
Spring Trench Coat for Women
Style: Casual
Material: Polyester
Outerwear Type: Trench
Decoration: Pockets
Closure Type: Double Breasted
Model Number: ZS-7246
The size is determined as follows: you need add 12-14cm to your chest parameters. For example, if your chest is 92cm+14cm =106cm, so your size will be M. If your hips are wide, you need add to hips parameters 14cm and choose size according to your hips.
Size: M, Bust: 106cm, Hip: 113cm, Sleeve: 72.5cm, Length: 108cm
Size: L, Bust: 110cm, Hip: 117cm, Sleeve: 73.5cm, Length: 109cm
Size: XL, Bust: 114cm, Hip: 121cm, Sleeve: 74.5cm, Length: 110cm
Size: XXL, Bust: 118cm, Hip: 125cm, Sleeve: 75.5cm, Length: 111cm
Requirements for photos in the product card
Show your product from all sides and angles. Photos that show the material structure and the filling density are important. You can also add useful photos that show other details like: seams, hood, sleeves, etc.
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▶ Tops
T-shirts, sweaters, hoodies, shirts, blouses, cardigans, jackets, vests.
Please truthfully indicate in the material that the product is made of. If it is a mixture of fabrics, for example, 20% Cotton, 80% Polyester, then either specify the full composition of the product, or the predominant material.
↗ Download the file to learn how to fill out a product description for tops
Required information for the product description | Recommended information for product description |
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More on the sizing | |
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Requirements for photos in the product card
It is necessary to show the product from all sides and angles (at least - the back and front). Please upload photos that show the fabric structure or decor separately.
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▶ Bottoms
Trousers, skirts, shorts, culottes, leggings, capris, jeans.
Please indicate the material the product is made of. If it is a mixture of fabrics, for example, 20% Cotton, 80% Polyester, then either specify the full composition of the product, or the predominant material.
↗ Download the file to learn how to fill out a product description for bottoms
Required information for the product description | Recommended information for product description |
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More on the sizing | |
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Click here to see the good product description example
Pants
Material: Polyester, Cotton
Decoration: Pockets
Season: Spring/Autumn
Waistline: High
Pattern Type: Solid
Style: Casual
Closure Type: Elastic Waist
Skirts
Material: Polyester
Silhouette: A-LINE
Waistline: empire
Pattern Type: Floral
Style: Bohemian
Closure Type: Elastic Band
Length: Full
Requirements for photos in the product card
It is necessary to show the product from all sides and angles (at least - the back and front). Please upload photos that show the fabric structure or decor separately.
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▶ Dresses
Dresses for women: casual, cocktail dresses, sundresses, cosplay, muslim dresses, maternity dresses.
Please indicate the material the product is made of. If it is a mixture of fabrics, for example, 20% Cotton, 80% Polyester, then either specify the full composition of the product, or the predominant material.
↗ Download the file to learn how to fill out a product description for dresses
Required information for the product description | Recommended information for product description |
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More on the sizing | |
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Click here to see the good product description example
Material: Chiffon
Silhouette: A-Line
Season: Summer
Neckline: Peter pan Collar
Sleeve Style: Flare Sleeve
Decoration: Ruffles
Style: Lolita Style
Pattern Type: Solid
Requirements for photos in the product card
It is necessary to show the product from all sides and angles (at least - the back and front). Please upload photos that show the fabric structure or decor separately.
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▶ Underwear and swimwear
Underwear and swimwear for women, men and children.
↗ Download the file to learn how to fill out a product description for underwear and swimwear
Required information for the product description | Recommended information for product description |
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More on the sizing | |
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Click here to see the good product description example
Material: 90% Polyamide, 10% Elastane
Closure Type: Hook and Eye closure
Lining: 100% Cotton
Adjustable shoulder straps offer a comfortable fit
Include: bra and panties
Requirements for photos in the product card
It is necessary to show the product from all sides and angles (at least - the back and front). Please upload photos that show the fabric structure or decor separately.
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▶ Hats, scarves and gloves
Hats, scarves and gloves for all seasons.
Required information for the product description | Recommended information for product description |
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More on the sizing | |
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Click here to see the good product description example
Good product description e.g.:
Pattern Type: Solid color
Style: Casual
Material: 30% Cashmere, 20%Cotton, 50% acrylic
Size: One size with good stretch ,for 52-60cm
Length: 19cm
Lining: With lining, double layer
Requirements for photos in the product card
Please show the product from all sides and angles and add photos that show other details.
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➡️ Footwear
Different products in the category “Footwear” may have different requirements.
↗ Download the file to learn how to fill out a product description for footwear
Required information for the product description | Recommended information for product description |
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More on the sizing | |
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Click here to see the good product description example
Half-boots
Upper Material: Genuine Leather
Upper-Genuine Leather Type: Cow Leather
Boot Height: Ankle
Insole Material: PU
Outsole Material: Rubber
Lining material: Artificial fluff /Single
➡️ Jewelry & Bijouterie
Jewellery includes exclusively items made of precious metals such as silver, gold and platinum, and precious stones such as aquamarine, alexandrite, diamond, amethyst, andalusite, beryl, heliodor, rock crystal, garnet, emerald, morganite, ruby, opal, rhodolite, sapphire, tanzanite, taffeyite, topaz, chrysoberyl, chrysolite, zircon.
⚠️ PLEASE NOTE: If you would like to sell jewelry, please contact your KAM or customer service so that we could help you to create your specialized store.
Bijouterie includes jewelry made of alloys (copper, tin, surgical steel, etc.), plastics, etc. Inlaid with glass, artificial pearls or enamel.
Please provide the correct hashtags. This will help the user to find the product he’s looking for. E.g., “large earrings”, “miniature earrings”, “earrings with large stones”, etc.
We recommend to upload something that should go as a set of one product; without creating a separate card for each product. Thus, you can offer both in one card – a set of products or each product separately. To do this, use the paragraph “Options” while uploading the product.
↗ Download the file to learn how to fill out a product description for jewelry and bijouterie
Required information for the product description | Recommended information for product description |
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These attributes are obligatory for correct displaying the product to user. It’s important to indicate only the real materials the product is manufactured.
Click here to see the good product description example
Gender: Women
Stone Material: Glass (fair presentation of unnatural stone)
Material: Copper
Shape: Tree
Size: 15*15mm (pendant size)
Chain: 40+5cm (chain length)
Weight: 3.1g
Package: 1 Necklace (with chain)
Product type: Pendant Necklaces
Ring
Stone Material: Glass
Material: Copper
Size Details:
US Size 6(Dia): 16.4mm/0.65 (Approx.)
US Size 7(Dia): 17.3mm/0.68 (Approx.)
US Size 8(Dia): 18.1mm/0.71 (Approx.)
US Size 9(Dia): 18.9mm/0.74 (Approx.)
Weight: 5g
Packing: a ring
Product type: Rings for Women
Requirements for photos in the product card
It’s necessary to attach the photos from all sides and angles. Show the clasp and certificate separately.
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⚠️ Important clarification: we don’t require certificates for semi-precious stones such as zircon.
But! If you indicate that the stone is precious in the description, e.g., sapphire, then you are required to provide a certificate of authenticity. Otherwise, we will be forced to block the product until the description is changed or a certificate is provided.
To avoid blocking the products, please provide an accurate description of the products you sell.
List of metals we require certificates for: Gold, Rhodium Plated Gold, Silver, Gold Plated Sterling Silver, Vermeil, Platinum, Palladium List of stones we require certificates for: Diamond, Emerald, Ruby, Sapphire, Alexandrite, Natural Pearl (including River Pearl) |
If you sell jewellery, please upload a photo of the certificate to the product card so that the user is immediately sure that he’s buying. If it’s possible, please attach copies of the certificate to all the orders as well.
➡️ Bags & Luggage
Different products in the “Bags and Luggage” category may have different requirements.
All types of bags and purses, suitcases for traveling, key rings, mcg: passport covers, coin holders, money clips etc.
Required information for the product description | Recommended information for product description |
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More on the sizing (excluding wallets and suitcases) | |
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▶ Wallets
Required information for the product description | Recommended information for product description |
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▶ Suitcases
Required information for the product description | Recommended information for product description |
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All dimensions for suitcases are external. Correct measurements of the suitcase are made at all protruding outer points, including wheels and small carrying handles, the retractable telescopic handle must be in the retracted state. The volume is also calculated based on the external dimensions. Be careful.
▶ Covers
Required information for the product description | Recommended information for product description |
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Click here to see the suitcase covers size chart example
S: Up to 18 inch suitcase
M: 19 - 24 inch suitcase
L: 25 - 28 inch suitcase
XL: 29 - and bigger inch suitcase
Requirements for photos in the product card
Show the product from all sides and angles. Upload separate photos of the clasp, material, etc.
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