💄 Product Content for Cosmetics
In case you are selling cosmetics, you should know the basics of selling these items on Joom. This article includes our recommendations on the product content. Good product content will help you increase customer interest and sales of your products.
Good product content includes:
👉 Also, keep in mind the requirements for cosmetic products. For the detailed information about them, please refer to the article: Product Requirements for Cosmetics.
Joom is a mobile marketplace - therefore more than 95% of transactions come from mobile devices. So, your product picture is the most important feature, since it's the first thing a customer sees when searching for products.
Product images with additional information sell better than simple images of a product on a white background. The perfect set of images consists of:
- Main image - a preview image with visually understandable key information about the product;
- Additional images - carousel images with detailed information about the characteristics of the product, rules of use and main advantages.
The main image should be of a good quality and include the following:
- Brand name in the upper-left corner (if any);
- Image of the product;
- Packaging (if any);
- Image of the effect of using the product. For example:
- An image of a person who applies the product along with the before/after effect;
- An image of a person with the applied product (lipstick, eye shadow, etc.);
- Image of the active ingredient (for skin care);
- Number of pieces in a set (if more than 1).
✅ Examples of good main images:
❌ Examples of bad main images:
Empty white background, no accompanying images with the benefits and application of the product, no information on the number of pieces in a set.
❗️ Please do not include images of body parts that may cause customer’s aversion.
The additional images should be of a good quality and include the following:
- Product variants (if any);
- Product from different angles;
- "How to use" directions;
- Key ingredients;
- Packed and unpacked product;
- Product benefits;
- Effect of use;
- Swatch image (for makeup products);
✅ Images with product variants
✅ Images with key ingredients
✅ Images with "How to use" directions
✅ Images with product benefits and the effect of use (before/after)
✅ Swatch images
✅ Images with certificates
⚠️ Please ensure that the pictures show the exact product you ship. Otherwise, customers may ask for a refund.
The video of your product will help customers to get a better understanding of what you offer and boost your sales on Joom!
Good video should demonstrate:
- Product set;
- Product application;
- Before/after effect.
✅ Example of a good product video:
👉 For the detailed information on how to upload a video, please refer to the article: Videos in the Product Card.
Tags are the keywords assigned to your product, relevant search tags will help customers to find your product quickly. Good search tags should include:
- Brand name (if any);
- Category/type of the product;
- Using effect;
- Key Ingredients.
Attributes are the product's key characteristics. By specifying the attributes, you let the customer get additional information on how the product you are selling works. Product attributes are shown in the product card's Details section.
👉 For the detailed information on the required attributes for different categories illustrated with the examples, please refer to the Category Requirements page of Merchant Panel and to the article: Product Requirements for Cosmetics.
The product name should be well-written, and provide a clear description of the product without unnecessary information and repetitive words.
Good product name includes:
- Brand name (if any);
- Category/type of the product;
- Active ingredient (for skin care);
- Skin type (for skin care);
- Capacity (number of pieces/weight).
✅ Examples of good names for cosmetics products:
✅ Examples of good names for beauty gadgets:
❌ Examples of bad product names:
Provide the list of main ingredients to the description for all the items in Health & Beauty category. You don't have to list all the ingredients, only the main ones.
✅ Examples of good ingredient-lists:
How to list the cosmetic ingredients?
You must add ingredients information in the product description in English. You can add an image displaying the list of ingredients as well.
⚠️ Please note: The product name, its physical form and characteristics cannot be listed as a product component.
Perfect product description for cosmetics should include:
- Small introduction to the product;
- Product volume/amount/capacity;
- Skin type;
- Application (Apply zone);
- Shelf life;
- "How to use" Directions;
- Main ingredients-list.
✅ Example of a good product description:
Aloe Vera 92% Soothing Gel 300ml
A gentle yet effective soothing & hydrating gel, featuring fresh gel texture that dissolves quickly without leaving any sticky residue. Contains 92% certified organic aloe vera leaf extract.
Capacity: 300 ml
Skin type: all skin types
Effect: moisturising, nourishing,
Application: body, neck, face
Shelf life: 2 years
How to use:
Ingredients: Aloe vera leaf extract (92%), ethanol, glyceryl polyacrylate, dipropylene glycol, butylene glycol, glycerin, propylene glycol, 1,2-hexanediol, polyglutamic acid, betaine , Sodium hyaluronate, calendula flower extract, spearmint extract, lemon balm extract, carbomer, PEG-60 hydrogenated castor oil, triethanolamine, phenoxyethanol, purified water, fragrance, disodium IDT
Please sign in to leave a comment.