In case you are selling beauty gadgets, you should know the basics of selling these items on Joom. This article includes our recommendations on the product content. Good product content will help you increase customer interest and sales of your products.

⚠️ PLEASE NOTE: the requirements described in this article only apply to the Beauty Gadgets types of products.

Good product content includes:

Informative Product Images;

Video Content;

Relevant Search Tags;

Detailed Product Description.

Short and Clear Product Name;

Correct Attributes.

Product Images

Joom is a mobile marketplace - therefore more than 95% of transactions come from mobile devices. So, your product picture is the most important feature, since it's the first thing a customer sees when searching for products. 

Product images with additional information provide further information on how to use the beauty device. The perfect set of images consists of:

• Main image - a preview image with visually understandable key information about the product (instructions on how to use the gadget, the product's complete set);
• Additional images - carousel images with detailed information about the product's characteristics and working modes, complete set, basic rules of use and certificates.

Main Image

✅ Examples of good main images:

❌ Examples of bad main images:

These images don't provide enough information on how to use this product.

Additional Images

Show the product from different angles (for example, switched on or with different attachments), provide the key benefits of the product, its functions, and complete set. It is important to add operating information.

✅ Images with key benefits

✅ Images with features and working modes 

✅ Images with complete set and attachments options

✅ Images with certificate

✅ Images with available product variants

⚠️ Please ensure that the pictures show the exact product you ship. Otherwise, customers may ask for a refund.

Product Video

The video of your product will help customers to get a better understanding of what you offer and boost your sales on Joom! 

✅ Example of a good product video:

👉 For the detailed information on how to upload a video please refer to the article: Videos in the Product Card. 

Search tags

Tags are the keywords assigned to your product, relevant search tags will help customers to find your product quickly. Good search tags should include:

• Brand name;
• Category/type of the product;
• Key features;
• Charging type.

Product Description

Beauty gadgets might have several features and working modes, several buttons, and a different gadget control system. Therefore, it is crucial to provide the following information in the description:

✅ Example of good description with product features and working modes:  4 modes Mode 1: Cleansing and detoxification,Cleans skin, clears pores, and improves acne. Mode 2: Nourishment introduction, promote the absorption of skin care products, relieve dry skin, and solve large pores. Mode 3: Lifting and firming, smoothes fine lines, delays skin aging, removes wrinkles and rejuvenates skin. Mode 4: Eye care, improve fine lines, reduce dark circles and bags under the eyes. Red and Blue Light therapy Red light therapy: Face Tightening & Lifting Machine Increasing the elasticity of the skin, anti-aging, anti-oxidant repairing skin, improves skin sagging and wrinkles Blue light therapy: Blue light especially suitable for acne removal. This will disinfect your skin. When it has inflammation, blue light also helps to heal it. ✅ Example of good description with basic rules of operation:  How to use the water flosser? Dismantle the pump casing from the water tank;Pull off the bottom cover. Add water or mouthwash in the water tank up to the MAX line. Pull out the suction pipe from the bottom of the machine. Mounted the water tank onto the machine by turning clockwise until tight. Bend upward the nozzle on the head of machine. Hold the power button for 3-4 seconds until blue light is blinking,slightly press once again, water stream will shoot out. ✅ Example of good description with complete set: Package Content: 2 x Hair clipper 14 x Limit combs(1.5mm/3mm/4.5mm/6mm/10mm/13mm/16mm/19mm/22mm/25mm, 1mm/2mm/3mm/4mm) 1 x Cleaning brush 2 x USB 1 x Plug 2 x combs 1 x Hairdressing cloak 1 x User manual(Multiple language) ❌ Example of bad product description:  The comfortable & ergonomic design fits perfectly behind your neck and contours to different parts of your body including your lower & upper back, abdomen, calf and thigh areas.

Product Name

The product name should be well-written, and provide a clear description of the product without unnecessary information and repetitive words. 

Good product name includes:

• Brand name (if any);
• Category/type of the product;
• Key features;
• Number of attachments;
• Charging type.

✅ Examples of good names for beauty gadgets:  Anlan Ultrasonic Facial Scrubber with a USB Charger HATTEKER Cordless Electric Shaver for Men 3 in 1 With LED indicator

Product Attributes

Attributes are the product's key characteristics. By specifying the attributes, you let the customer get additional information on how the product you are selling works. Product attributes are shown in the product card's Details section. 

👉 For the detailed information on the required attributes for different categories illustrated with the examples, please refer to the Category Requirements page of Merchant Panel and to the article: Product Requirements for Cosmetics.

💡 For beauty gadgets, one of the key attributes is power.